St Oddity

St Oddity is a premium, cruelty-free handbag brand, based in Eora/Sydney. Their unique approach to customisable handbags celebrates individuality, allowing customers to express their personality through their unique designs. 

In order to expand the business beyond its existing marketing channels, the brand required a comprehensive, multi-channel marketing strategy. We successfully introduced new marketing channels, resulting in a remarkable 50% traffic increase within just 4 weeks. This drove increased sales, with their most popular styles selling out. A major factor contributing to this success was the implementation of our innovative TikTok marketing strategy.

• Marketing Strategy

  Comprehensive, multi-channel marketing strategy focussed on launching TikTok to drive database growth and sales.

• Influencer Marketing

  Influencer partnership management, covering everything from outreach lists to managing deliverables and fulfilment.

• TikTok Strategy

  Creation of an organic TikTok strategy, with the sole purpose of capitalising on knowledge of the algorithm to drive viral views and subsequent sales.

• SMS Marketing

  Strategy to implement a new SMS marketing channel, focussed on assisting tactical sales growth.

• Data Analysis

  Analysis of performance of all existing digital marketing channels, to identify growth opportunities.