By Baby

By Baby is a boutique fine jewellery brand, based in the Calile Hotel precinct in Meanjin/Brisbane. Their hand crafted pieces embody the heirloom techniques passed down by generations of jewellers, ensuring enduring beauty and quality. 

We created a bespoke marketing strategy with a strong focus on driving traffic to their ecommerce website, resulting in a remarkable 61% increase in overall sales over a 10-month period. This success was attributed to a well-defined digital marketing approach, complemented by a refreshed creative direction and the incorporation of paid advertising.

• Marketing strategy

  Comprehensive, multi-channel marketing strategy focussed on aligning all marketing channels to drive national brand awareness and sales.

• Influencer marketing

  Influencer partnership management, covering everything from outreach lists to managing deliverables and fulfilment.

• Website optimisation

  Strategic partnership with Shopify partner to ensure that website was optimised for conversion, including custom dev build.

• Creative direction

  An ecommerce marketing lens applied to existing founder creative direction, to ensure all assets produced were suitable for multi-channel use.

• Campaign production

  End-to-end campaign production, including talent management, crew bookings, set design and editing direction.