Erin Lightfoot
Erin Lightfoot is an Australian ceramic studio creating jewellery and vases. The porcelain range brings together age old manufacturing techniques with modern design to create elegant objects that are both current yet timeless.
We created a marketing strategy focussed on wholesale sales growth. This required a total shake up of all channels, including manufacturing and production. We worked closely with the founder on outlining the sale objective and shuffling the business to accommodate a quarterly calendar. This required a substantial amount of work, with a totally new planning system introduced. The business is now forecasting ahead of their annual sales target, with an exceptionally promising year ahead.
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Complete overhaul of existing wholesale production and marketing strategy, with a focus on aggressive sales growth.
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Comprehensive, multi-channel marketing strategy focussed on aligning all marketing channels to drive brand awareness and sales.
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Strategic advice on how to produce content to drive awareness and sales, broken down by each marketing channel.
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Identifying exactly who the brand’s target audience is, in order to ensure that the marketing strategy aligned with each persona.
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Organic content strategies with a focus on driving brand awareness and sales, whilst nurturing community growth management.
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Creation of strategies to drive sales to the store’s own ecommerce website.
“I had a feeling Kit Media Lab would be good to work with and it turns out I have great instincts because they have been a dream.
I run a predominantly wholesale business that produces handmade ceramics. During our time working together, they have helped me to re-organise our production to free up time for creative development and marketing. They have also advised us on a sales strategy that helped to close a sales gap at a time when cashflow for the business was in jeopardy.
They have pushed me to make decisions where I would have had inclination to be more tentative and have helped me to see the bigger picture which has helped with our growth.
Kit Media Lab is an excellent choice for high quality strategy and thorough advice to make impactful change in your marketing and business. ”