Gammin Threads
Gammin Threads is the tongue-in-cheek Naarm label celebrating culture and empowering women. Founded by Tahnee Edwards in 2018, Gammin Threads is a love letter to her culture and to blackfellas everywhere. It’s a ‘staunch Aunty label that likes good design and being cheeky.’
The goal was simple, increase sales. With a highly engaged audience on Instagram (wild to see in 2023), the no-brainer was to reactivate this channel. Coupled with a long term, quarterly marketing sales strategy, Gammin has seen a 64% sales uplift in a 3 month period. To support this growth, a product marketing strategy was introduced, to assist in driving increased sales during peak retail periods.
-
Strategies on how to maximise existing wholesale sales relationships to nurture the sell through of stock.
-
Comprehensive, multi-channel marketing strategy focussed on aligning all marketing channels to drive brand awareness and sales.
-
Strategic direction on maximising existing marketing channels to drive website conversion.
-
Breaking down the retail marketing calendar into quarters, with a focus on maximising retail events to drive foot traffic and sales.
-
Refinement of existing organic posting strategies, with a focus on driving sales.
-
Creation of strategies to drive sales to the store’s own ecommerce website.
“Their help has been invaluable to my business. I really look forward to and appreciate our weekly check-ins; they keep me accountable and have a wealth of knowledge and contacts across fashion and retail. They’re always thinking of creative ways to help my business thrive. I can’t recommend them enough! ”