Reme
Reme is an inclusive, sustainable skincare brand that embraces diversity and individuality. Unlike the beauty industry's long-standing focus on conventional beauty norms, Reme is a disruptor, catering to a broader range of consumers and inviting them into the skincare community.
The brand launch campaign was a huge success, featuring prominent figures like Flex Mami, Tara Chandra, and Brandon Scott. Additionally, our groundbreaking 'Drag Con' Pride campaign, featuring Drag Queens Molly Poppinz, Terry Daktyl, and Lemon Chiffon, proudly celebrated the LGBTQIA+ community, the first campaign of its kind in Australia.
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Pre-launch marketing strategy, focussed on skincare and beauty industry disrupion.
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Comprehensive, multi-channel marketing strategy focussed on aligning all marketing channels to drive national brand awareness and sales.
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Influencer partnership management, covering everything from outreach lists to managing deliverables and fulfilment.
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An ecommerce marketing lens applied to existing founder creative direction, to ensure all assets produced were suitable for multi-channel use. Campaign production was also included, for the brand’s first ever photoshoot with renowned UK photographer, Hanna Hillier.
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Instagram and TikTok organic strategy, focussed on brand awareness and growth, supported by influencer partnerships.
“I had the opportunity to work with Kim mainly during the pre-launch period of our business, her ability to provide valuable insights and expert advice helped us kick start Reme’s foundation for launch and she continues to push the boundaries and go above and beyond for Reme. Not only is Kim a beautiful person, she is passionate in what she does, a professional who is transparent and genuinely supports the vision of our business as if it was her own. I would highly recommend Kim to anyone seeking a dedicated mentor and mastermind in marketing to help guide them through any stage of their business. We consider ourselves lucky to have Kim on our team!”